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Storytelling

The Power of Story and Behavior Change

There's more to storytelling than just a plot and a compelling story arc. Stories are also an extremely effective medium for teaching and influencing behavior. Science backs this up. Social Learning Theory, Observational Learning, Cultivation Theory, etc. all demonstrate that instructional storytelling leads to increased comprehension, better retention, and improved learning outcomes.

Stories mitigate the effects of cognitive load, anchor facts, and create a stage where skills and behaviors can be modeled. They also activate more areas of the brain so even your most reluctant participants stay engaged. Through a character's journey, learners see how actions and intentions align.

collage of WILL Interactive's approach to storytelling
collage of WILL Interactive's approach to storytelling collage of WILL Interactive's approach to storytelling collage of WILL Interactive's approach to storytelling collage of WILL Interactive's approach to storytelling collage of WILL Interactive's approach to storytelling

Bespoke

Tailored to Your Organization

WILL understands that your organization has a unique look, feel, and culture. Your training shouldn't be identical to everyone else's. Customize our award-winning courses to meet your specific needs. Choose the topics you want to cover, then add your branding, contact info, policies, and customize text to reflect your company's values and language. Our concierge service simplifies turning our programs into your ideal solution.

collage of WILL Interactive's approach to customized training
collage of WILL Interactive's approach to customized training collage of WILL Interactive's approach to customized training collage of WILL Interactive's approach to customized training
Happy customer using WILL Interactive training

Too often in Human Resources we encounter harassment prevention tools that are unscalable, ineffective, and wholly uninteresting. WILL Interactive's training programs were the best I've encountered in my time administering these tools - specifically in the way that our team engaged with and comprehended the content. Highly recommend!

Johnny Marcon, Vice President of Operations, Surfline

Harassment, Sexual Harassment, and Abusive Conduct Prevention

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