Previous positions include program manager, marketing director, group director, and vice president. Lyn was a Harvard Senior Executive Fellow and was trained in Competitive Positioning through Quality by Dr. Deming. A 26-year U.S. Marine, he was an infantryman and pilot. He was decorated for heroism and heroic actions in Vietnam three times. Lyn had eight years of command time and was repeatedly recognized for inspirational leadership and distinguished service. He has 15 years in computer modeling and simulation.

A pioneer in the development of interactive storytelling for education and training. Jeff shares the interactive behavior modification system patent with Sharon Sloane upon which all of WILL's products are built. He has written and directed over two dozen feature-length interactive movies and has managed WILL's simulation development team since its founding.

Dave provides financial and business development leadership, executive program management for product development, and hands on contract acquisition and relationship administration for government and military clientele. Other responsibilities include oversight of WILL’s distributor network and government contracting vehicles. Prior to joining WILL in 2000, he served as VP of investment banking and mergers and acquisitions for a national top-ten investment banking firm.